Flashback Friday

Hello,

Welcome back to Flashback Fridays! Now on to today's post, which was originally published on December 5, 2008:

Another important small business fact to remember, is that people need to you you are there. Have you ever talked to someone about your business, only to have them forget who you are the next time you see them?
How is that going to build your business? In a word, it's not.

Let's say your kid wants a certain pair of jeans. Do they come and ask for just a pair of jeans, or do they ask for them by name? How do they know what to ask for? Because that company keeps it's name out there.

There are several ways to keep your small business' name in the public eye. Here are just a few.

#1 Place an ad in your newspaper. Most classified ads are priced by the word, such as $20.oo for the first twelve words, $1.00 for each word after. So make those words count, and write in what really sets your business apart.

#2 Make a video. Many business owners are starting to use video sites, like U-tube to advertise their business. Remember to try to make your video look professional,a nd keep it short and to the point. (to learn more about this topic, please read this excellent article in WHY Magazine )

#3 Use social media. Facebook, Myspace, and Twitter, are all sites that can get your name out there. Don't just strive for the most friends on the site,  but for what you can do for people as potential customers.

#4. Sponsor something. Little kiddos sports teams, community events, and non-profits are always in need of sponsors. Why not advertise, and do something for the community at the same time? Sponsors are usually rewarded, with their names being included in all advertising. It's a win-win.

So there you go, a few tips for keeping your business  from being forgotten again.

Succeed!

Helen Heard